10 Lessons On What Makes Apple Great

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Nice article by Farhad Manjoo on the secret sauce that makes Apple/Jobs so great. Best part is one product manager’s description of the creation of Apple’s iDVD program. The designers spent weeks coming up with interface mock-ups and application architecture diagrams. Then Steve walks in…

He doesn’t look at any of our work. He picks up a marker and goes over to the whiteboard. He draws a rectangle. ‘Here’s the new application,’ he says. ‘It’s got one window. You drag your video into the window. Then you click the button that says burn. That’s it. That’s what we’re going to make.’

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