A good map seems to clarify a morass of confusing data, covering a bundle of indecipherable statistics in a simply, shiny wrap. They’re oh so addictive. In a glance, you are edified…
- Oh, now I understand Napoleon’s march to Moscow during the War of 1812!”
- U.S. Electoral politics, made plain!
- Ernest Shackleton’s delightfully heroic Antarctic adventure, on one page!
In the same way that a good TED talk teases you into the illusion of knowledge, but you don’t actually know much afterwards, well-crafted maps sparkle and beg for attention and retweeting (the best verb I know for “to spread something virally”). But oh how I adore them! The trick is to dig a bit deeper, so that you can actually converse and discuss.